Hollywood Park Announces Art Program with a Trailblazing Group of Local Artists

Los Angeles County’s New Landmark Destination Will Highlight the City of Inglewood with a Collection of Murals and Sculptures in its Expansive Retail District Hollywood Park, the largest urban mixed-use mega development under construction in the Western United States, today launches the first phase of its community-driven art program featuring six acclaimed Los Angeles-based artists. Multidisciplinary artist Geoff McFetridge, Inglewood native Calida Rawles and internationally known artist Eve Fowler will be the first three artists to produce their own distinct murals at Hollywood Park’s Phase 1, 500,000-square-foot retail district. Celebrating the people and culture of the City of Champions, the artists commenced installing their works of art in early January 2022 with a completion date of February 2022. The second group of artists will be on site in Spring 2022. Separately, two additional bronze sculptures by Los Angeles-based sculptor Alison Saar will be arriving to Hollywood Park in June 2022 to complement the surrounding murals. “Art and culture create a sense of place. Hollywood Park will be a platform for artists to connect with guests and future residents,” said Jason Gannon, managing director, SoFi Stadium and Hollywood Park. “We are excited to celebrate diverse, creative talent while helping to bring Hollywood Park’s dynamic retail district to life.” “We worked with Hollywood Park and top art consultants to identify artists that would be responsible for infusing community into Hollywood Park with their personal point of view and challenged them to draw inspiration from the rich history of Inglewood,” said Chris Meany of Wilson Meany, development manager of Hollywood Park. “This project is a true celebration of the deeply important creative voices that flourish in and around the Inglewood community.” Hollywood Park’s art program is part of a larger initiative to better establish and activate the public spaces within the retail district by celebrating the multicultural experience that is woven in the fabric of Los Angeles living. By partnering with artists from different backgrounds, Hollywood Park will offer future guests a cultural connection unmatched in current developments in the city. Hollywood Park’s first set of artist murals include: Geoff McFetridge Located on Building 800 facing District Drive, McFetridge will bring to life one of the first murals at Hollywood Park with Both Side of the Coin Seen at Once. The piece showcases a group of seven individuals lying down. When the audience views closer, the figures would each be turning in movement towards the center of the piece. This explores how a change in the land and a change in people can be both monumental and microcosmic. Known internationally for his broad scope of work, McFetridge is recognized for creating graphic images in bold colors, playing with repetition, perspective, and simplicity. Calida Rawles Situated on Building 1300, in the center of the promenade, Rawles will create a celebratory work of art representing the spirit and energy of Inglewood. Using sharp hyper-realism with poetic abstraction, Rawles will paint a custom portrait of a female figure in water that will become a mural on Lake Street. The artist’s work is known for its depiction of photorealistic paintings of black figures immersed in turquoise waters, escaping the immediate demands of life and the pressure of contemporary black life in America. Rawles aims to inspire and empower audiences by painting her models in water, symbolizing the racial exclusion and cultural feats the black community faces – her figures exemplify resilience, strength, and dignity. A frequent collaborator of Rawles, the subject was chosen to highlight the Black female figure and will be adorned in a custom-made dress by celebrity designer Christopher John Rodgers. Eve Fowler Fowler will be designing an extended painted mural on Paseo’s Building 1100, showcasing the saying “The Difference is Spreading.” The phrase is a critical part of the most relevant sentence in Gertrude Stein’s Tender Buttons, 1914. According to the artist, the text holds a coded message for queer members of the LGBTQ+ community or anyone who may feel othered. By utilizing this iconic line, Fowler hopes to inspire change, embrace differences, and feel how difference can bring communities closer together. Fowler’s recognized for her usage of appropriated language inspired by Stein’s poetry and portraits. Identifying as a lesbian and feminist, Fowler and her work strive to reframe male biases in language, as well as the culture around sex-positive and queered images. The art program was curated by Tiffiny Lendrum in consultation with Hollywood Park, Wilson Meany and the City of Inglewood Arts Commission. The Hollywood Park Art Program will also include specific art programs tied to SoFi Stadium and YouTube Theater. More information will be released about those art programs at a later date. The first phase of Hollywood Park’s retail district will total 500,000 square feet, with 320,000 square feet currently under construction and scheduled to open fall 2022. Starting next year, Hollywood Park will bring local businesses and big-name international brands stretching across multiple blocks and walkable courtyards. With an emphasis in diversity and inclusion, Hollywood Park’s newest tenants will feature concepts including LOVEFULL led by South Los Angeles’ Peace Love Reedburg, a new location for Los Angeles’ own Sky’s Gourmet Tacos, founded by female entrepreneur Barbara Burrell, a second location for family-owned, Inglewood-based juice bar Antojitos Martin, and a second Inglewood location for Residency Art Gallery, a platform for artists of color. These new retailers will be joined by Three Weavers GRDN, the latest venture from Lynne Weaver, founder of Inglewood’s Three Weavers Brewing Company, Long Beach’s Iconix Fitness and Red Bay Coffee by Keba Konte, a renowned artist and successful food entrepreneur with deep roots in the San Francisco Bay. Conceived by real estate developer and Los Angeles Rams Owner/Chairman E. Stanley Kroenke, Hollywood Park will become a city within a city with its recreational outdoor plaza as its social heart. When complete, Hollywood Park will include up to five million square feet of creative office space, an exceptional retail district reaching up to 890,000 square feet, a 300-room hotel, and up to 2,500 new sophisticated residences. Hollywood Park includes a six-acre artificial lake and will be interlaced with 25 acres of tree-lined public parks and grand plazas. To learn more about Hollywood Park, please visit www.hollywoodparklife.com and follow on Instagram, Facebook, Twitter and LinkedIn.