Inglewood, CA (November 13, 2024) – Art of Sport (AOS), the high-performance brand built by athletes for athletes, will serve as the title sponsor of the LA Bowl Hosted By Gronk, it was announced today. The highly anticipated college football showdown will take place at SoFi Stadium in Inglewood, CA on Wednesday, December 18th, delivering an unforgettable experience for fans and players alike.

The partnership marks an exciting new chapter for both Art of Sport, a division of Starco Brands (OTCQB : STCB), and the LA Bowl Hosted By Gronk. As the title sponsor, Art of Sport will bring its commitment to empowering athletes, inspiring greatness, and celebrating sports culture directly to the LA Bowl, featuring unique fan activations, exclusive merchandise, and AOS product experiences throughout the event. The sponsorship underscores Art of Sport's mission to provide athletes with premium, performance-driven products including personal care, nutrition, and pain management, while connecting with sports enthusiasts on one of college football's biggest stages.

“We are incredibly proud to have Art of Sport as the title sponsor of the 2024 LA Bowl, an event that celebrates the best of NCAA football and athleticism,” said Ross Sklar, CEO of Starco Brands, parent company of Art of Sport. “This partnership reflects our ongoing commitment to inspiring greatness at every level, and we’re excited to work alongside Gronk to bring the LA Bowl to life in an unforgettable way for players, students, and fans alike. Together, we’re ready to fuel the energy and passion that makes college football such a powerful force in the world of sports, especially in our hometown of Los Angeles.”

“We’re excited to strengthen our partnership with Starco Brands and welcome Art of Sport as the title sponsor for the LA Bowl,” said Adolfo Romero, Executive Director, Art of Sport LA Bowl Hosted By Gronk. “Their commitment to greatness and innovation in sports aligns perfectly with LA Bowl’s mission to support and elevate the next generation of athletes.  Together, we’re excited to deliver an unforgettable event for fans and athletes.”

The Art of Sport LA Bowl Hosted By Gronk promises an action-packed day at the state-of-the-art SoFi Stadium, which will serve as a backdrop for some of college football’s best teams battling for glory. Art of Sport’s sponsorship will not only enhance the fan experience but also shine a spotlight on the dedication and resilience that fuels every athlete’s journey.

Tickets, suites and group tickets for the Art of Sport LA Bowl Hosted By Gronk are available now at SoFiStadium.com/LABowl, offering fans an unparalleled chance to experience top-tier college football in one of the nation's most iconic stadiums, with Art of Sport at the heart of the action.

ABOUT ART OF SPORT:

Art of Sport, a division of Starco Brands, is dedicated to empowering athletes of all levels to achieve greatness.  Combining cutting-edge science and premium ingredients, Art of Sport develops superior products across its entire nutrition, personal care, and pain management portfolio.  For more information, please visit www.ArtofSport.com.

ABOUT STARCO BRANDS:

Starco Brands (OTCQB: STCB) invents consumer products with behavior-changing technologies that spark excitement in the everyday. Today, its disruptive brands include Whipshots®, the world’s only vodka-infused whipped cream; Art of Sport, the performance brand designed for athletes; Winona® Pure, the first indulgent theater-popcorn spray powered by air; Skylar, the only fragrance that is both hypoallergenic and safe for sensitive skin; and Soylent, the complete non-dairy nutrition brand. A modern-day invention factory to its core, Starco Brands identifies whitespaces across consumer product categories. Starco Brands publicly trades on the OTCQB stock exchange so that retail investors can invest in STCB alongside accredited individuals and institutions. Visit starcobrands.com for more information.

ABOUT ART OF SPORT LA BOWL HOSTED BY GRONK

The Art of Sport LA Bowl Hosted By Gronk is an annual collegiate football bowl game held at SoFi Stadium, home of the Los Angeles Rams and Los Angeles Chargers, in Inglewood, Calif. SoFi Stadium is the centerpiece of Hollywood Park, a near 300-acre mixed-use destination owned, being built and developed by Rams Owner/Chairman E. Stanley Kroenke. Owned and operated by SoFi Stadium, Art of Sport LA Bowl Hosted By Gronk features the Mountain West’s No. 1 selection versus a current or former Pac-12 team, after the CFP selection. In addition to the matchup, Art of Sport LA Bowl Hosted By Gronk hosts a series of events for the teams, their families, fans and locals in the days leading up to the game, as well as year-round activities that engage the local community. For more information about the Art of Sport LA Bowl Hosted By Gronk, including ticketing, go to www.LABowlGame.com and visit @LABowlGame on Twitter/X, Instagram and Facebook.